The agency really should have known better, but it's got to fall to us (straight white middle aged men, mostly), to point out to the brands that you can't be taken seriously if you put your name to events or campaigns like this. Don't tell me you're funny, make me laugh. Translated, don't talk about doing it, really do it. We'll see, either way.
Well said. An EDI strategy is included in most organisations’ policies but this is only as good as how an organisation actually behaves itself. I encountered ageism a couple of months ago from a sustainability charity project and they weren’t aware they had been doing it.
Agreed, there are orgs who, when aware of what they’re doing, act to fix it or do not act at all. And then there are the orgs who are actively twisting the narrative to make it seem like they are the good guys
The agency really should have known better, but it's got to fall to us (straight white middle aged men, mostly), to point out to the brands that you can't be taken seriously if you put your name to events or campaigns like this. Don't tell me you're funny, make me laugh. Translated, don't talk about doing it, really do it. We'll see, either way.
Well said. An EDI strategy is included in most organisations’ policies but this is only as good as how an organisation actually behaves itself. I encountered ageism a couple of months ago from a sustainability charity project and they weren’t aware they had been doing it.
Agreed, there are orgs who, when aware of what they’re doing, act to fix it or do not act at all. And then there are the orgs who are actively twisting the narrative to make it seem like they are the good guys